PinPals Blog: Pinterest Tips, Ideas, & more

If you own a business in the wedding industry you no doubt know the power of Pinterest for your niche. It is one of the top platforms people flock to while planning out every detail of their wedding.  Creating visually compelling pins is one part of the recipe to having success on Pinterest.  These are some of the wedding pins I've designed for clients in the wedding business in the past. The other part of reaching potential customers on Pinterest is writing a detailed text description to accompany your optimized image.  While hashtags are super important on other social platforms, over the years the strategy has been a bit hit or miss on Pinterest. In 2024, though, they have gathered a bit more of attention with the recent addition of the super video collage creation app Shuffles on the platform. In this app, hashtags started to play more of a part in discovery, which seems to have carried over to the other styles of content creation on Pinterest. If you're not familiar with S

  Pinterest is a great tool for so many things. Whether gathering new ideas or inspiration for a hobby or creating a wish-list of products for your home, well-designed Pinterest Pins can funnel us to solutions on the internet.  Another great use of Pinterest in your marketing strategy is funneling people to a landing page or section of your website to get them to sign-up to your email newsletter. Obviously the content of the landing page & copy of the pin matters, but an inspiring call- to-action specific to this goal is the last piece of this puzzle.   Here are 10 great calls-to-action you can use in your Pinterest Pin designs, Instagram Stories, & more… to try and get more email list subscribers.  “Sign Me Up” “Subscribe Here” “Join Today” “Be The First To Know” “Get Weekly Emails” “Join The Community” “Become An Insider” “Want More?” “Get Early Alerts” “Don’t Miss Future Updates!”             To help you out, here’s a collection of the 10 above phrases on some social m

  5 Starter Pinterest Tips for Businesses in 2024      Maybe you started a Pinterest business account many years ago and abandoned it because you were overwhelmed. Maybe you’re coming to Pinterest brand new. Either way, these quick 5 tips from an account manager with a lot of experience will hopefully help.  1 - Create Pinterest Boards that mirror the categories of your site.             One thing that I have seen businesses & bloggers get hung up on is board creation when getting their Pinterest account going. The easiest way to attack this is to create boards that mirror the content categories of your website.        For instance, the examples shown below I used the specific categories of my client’s website to lay out the boards on their corresponding Pinterest page.       If you have a recipe blog, for instance, each of the boards on Pinterest can match the recipe categories from your site. Likewise if you have a shop, each product category can be represented. This will not onl

In the Pinterest world of video pins, idea pins, & more, static or ‘regular’ pins are still the best preforming pins for my clients. Pinterest’s algorithm tends to push their preferred content sizes to the top of searches. As such, you’ll want to make sure your pins are make in those sizes.   Here’s a quick guide to the best sizes for static pins in 2023.   1. Board Cover Pins. While most pins on Pinterest should always be long, vertical or portrait by nature, the main pin that promotes each board on your account is one of the exceptions.   Board Cover Pins are square in nature. For optimal quality 2024x2024 is the best size. Here’s an example of optimized Board Cover Pins I did for a client (zoom room).  2. General Static Pins. On a day-to-day basis the most common graphic you will want to make to promote your content is 1000x1500 (or 2x3). This size can also be used for multi-slide ‘Carousel Pins’ that Pinterest lets you make to promote your content on their platform.   3. W

Hi there! My name is Eric & you’ve found the Pinpals blog. Here you’ll find ideas, tips, inspiration, & help to making the most of your businesse's Pinterest account.  I have been helping brands develop their Pinterest accounts for over 10 years. In that time I have about seen & done on the platform.  This has included:  * Creating accounts for companies from scratch  * Themed board creation to promote their content  * Making & scheduling pins monthly for clients  * Creating custom video pins  * Group Board research, outreach, & engagement  * Multi-slide ‘Idea Pin’ & Carousel Pin creation  * & so much more  As such, with so much experience I’ve created this blog as a resource to share some my knowledge with others. The blog will include: *Pro Pinterest tips & tricks *Case studies *Showcases of niche accounts that are doing things right *Free Pinterest pin templates & useful assets * Hashtag ideas  * & of course, more!  Hopefully throug